The answer is simple: they don’t care.
And the reason? They don’t believe that these data matter…and they’re right.
If you want to engage executives and secure their support, you need to identify what is most important to them, link what you are doing to their priorities, and articulate it clearly and simply.
When it comes to training measurement, measuring the right things at the right time matters. If you as a training professional treat training as simply a numbers game, you undermine your own credibility and miss your opportunity to add business value.
The value of training can be proven if you ask the kinds of questions that executives care about. They want to know that the training you propose will address a business issue that keeps them up at night.
- Can your training increase revenue?
- Will it improve productivity?
- Will it reduce turnover?
- Will it improve customer loyalty?
- Will it enable us to complete this project on time and on budget?
- Can it help us better execute our strategy?
Measure the impact of training on the business and leadership will pay attention. Measure the impact of training and you will drive accountability for execution, skill transfer and manager support. Measure the impact of training and you will gain wonderful feedback for targeted coaching that is simple, relevant, and actionable.
Measure the impact of training and you will make a difference.
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