You
thought you did everything right. You worked with management to determine just
what skill gaps should be filled for optimum business results. You gained the
backing and ongoing support of company executives and other key stakeholders. You
wrote clear business and learning objectives and designed a program with both
pre- and post-measurement to drive accountability and monitor results. You are
ready for the roll-out.
What
are you missing? Nothing if this is for an intact team. An effective marketing effort if this is an
open-enrollment offering.
Until
employees know what development opportunities are available and what is in it
for them, your sign-ups will be disappointing. You need to partner with the
marketing department to craft a message that will be compelling and drive
employees to the learning programs you have designed.
Training measurement services can help provide the key grist for the marketing mill.
They can provide measurement data on:
1.
Pre-Training
levels of proficiency and performance
2.
Post-Training
levels of skill adoption and performance coaching by management
3.
Post-Training
levels of business impact
Employees
and the business need to be convinced with real and relevant data that
developing and adopting new skills and behaviors is critical to the success of
the business, their boss and their job.
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