The Trade-off between Paper and Online Training Measurement Surveys

A posted sign reads "Trade-off"

The most frequently used method of training measurement is a simple one: distribution of a paper questionnaire immediately after class to survey participants on how effective the program was. The surveys are short. They typically ask for ratings on the content, delivery and relevance to the participant’s job. Many now ask deeper questions including how the learning will be applied in the workplace and what the impact could be. The advantage of this paper-based questionnaire is that the feedback is immediate and the response rate close to 100 percent.

A more recent method of surveying program participants is electronically. Usually sent out a day or so following the class, the questionnaire is easy to fill out and far simpler to tally. However, the response rate may only be closer to 30 percent even with follow-up reminders.  Surprisingly the response rate is only closer to 50% when an online survey is done at the end of the workshop itself.

You will need to decide which is of more value to you as you measure the effectiveness of training…the quick feedback and high response rate or the more efficient process that is automated but slower and with fewer respondents. It is up to you.

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